Find your waterway by Henna Gaus

Find your waterway by Henna Gaus

Originally published 2019
Find your waterway by Henna Gaus

3rd place, Finnish travel poster of the year, 2019!

The artist presents her artwork:

My poster was drawn in Adobe Illustrator. I find a lot of inspiration through nature and Scandinavian aesthetics, and the shape of Lake Saimaa itself served as the vision for my poster. The natural bays, sounds and capes formed over thousands of years make Lake Saimaa the crown jewel of Finland’s lake country. With endless nature and countless cultural activities, at Lake Saimaa you just need to Find Your Waterway

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.