Rovaniemi by Ilse Solleveld

Rovaniemi by Ilse Solleveld

Originally published 2018
Rovaniemi by Ilse Solleveld

Participant in the MyFinlandPoster contest in 2017!

In the words of the artist:

In the Netherlands I wasn’t taught a lot about Finland. However, being married to an Estonian with Finnish roots, I have learned a lot more about Finland in the last couple of years. And one of the things is that Santa Claus actually has it’s official hometown in Rovaniemi and does not drive around all the time in an American Soda beverage truck. 

While thinking of a subject for the 2017 poster competition, I looked through the vintage travel posters made of Finland for inspiration and it occurred to me that there are not many posters covering this subject. Therefore, I decided that I wanted to highlight this area of Lapland and the hometown of Santa Claus: Rovaniemi in the most minimalist way I could do. 

Surely travel posters can’t simply remain a cry from the past?Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise.
With the help of the travel poster!

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.