{"id":23033,"date":"2022-09-13T15:01:49","date_gmt":"2022-09-13T12:01:49","guid":{"rendered":"https:\/\/cometofinland.fi\/?p=23033"},"modified":"2022-09-13T15:11:23","modified_gmt":"2022-09-13T12:11:23","slug":"en-sommar-tre-jaktexpeditioner","status":"publish","type":"post","link":"https:\/\/cometofinland.fi\/sv\/affischjagarens-bekannelser\/en-sommar-tre-jaktexpeditioner\/","title":{"rendered":"En sommar \u2013 tre jaktexpeditioner"},"content":{"rendered":"<p>Sommaren \u00e4r lugna puckar med solsken och plask i vattnet? Korrekt.<\/p>\n<p>Men om man \u00e4r affischj\u00e4gare \u00e4r den s\u00e5 mycket mer. Om man \u00e4r affischj\u00e4gare var sommaren 2022 n\u00e4mligen en jakt \u2013 p\u00e5 tre fronter.<\/p>\n<p><strong>F\u00f6r det f\u00f6rsta:<\/strong> Det var en jakt p\u00e5 ett slut. P\u00e5 ett slut d\u00e4r man i n\u00e5got skede f\u00e5r utropa de f\u00f6rl\u00f6sande orden: S\u00e4tt ig\u00e5ng tryckpressarna!<\/p>\n<p>Vi jobbade n\u00e4mligen frenetiskt med v\u00e5r bok \u201dCome to Norden\u201d. Boken best\u00e5r av 320 sidor med texter och bilder som skulle filas p\u00e5. Otaliga detaljer snurrade i v\u00e5ra huvuden, fakta som skulle trippelkollas, bilder som skulle placeras i r\u00e4tt ordning.<\/p>\n<p>Boken \u00e4r ber\u00e4ttelsen om Nordens turismhistoria. Om hur de nordiska l\u00e4nderna ritades in p\u00e5 v\u00e4rldens turistkarta fr\u00e5n och med slutet av 1800-talet fram till 1960-talet.<\/p>\n<p>Den best\u00e5r av hyllningar till konstn\u00e4rerna. Den \u00e4r ett frosseri i kreativ grafisk design. Den avsl\u00f6jar de finaste sloganerna som skapades av de b\u00e4sta nordiska ordkn\u00e5parna.<\/p>\n<p>Och en dag, precis i mitt i sommaren, fick vi <em>\u00e4 n t l i g e n<\/em> ropa: S\u00c4TT IG\u00c5NG TRYCKPRESSARNA!<\/p>\n<blockquote><p>Till slut hittade vi v\u00e5rt inre affischlugn<\/p><\/blockquote>\n<p><strong>F\u00f6r det andra<\/strong> var det en jakt p\u00e5 det perfekta omslaget f\u00f6r boken. N\u00e4r en bok best\u00e5r av n\u00e4stan 200 f\u00e4rggranna affischer blir det aningen knepigt. Skulle vi ha danskt jordbruk p\u00e5 omslaget? Finska insj\u00f6ar? Norska fjordar? Isl\u00e4ndska vulkaner? Stockholm?<\/p>\n<p>Nej, det beh\u00f6vde en starkare <em>nordisk <\/em>symbol. Till slut hittade vi v\u00e5rt inre affischlugn. Konstn\u00e4ren Ingrid Bade (1908-1989) skapade p\u00e5 1930-talet en av v\u00e5ra favoriter: Med mjuka linjer f\u00e5ngade hon \u00e5r 1936 fj\u00e4llv\u00e4rldens magi. I Bades bild uppslukas turisten av det trolska landskapet \u2013 hon blir ett med naturen.<\/p>\n<p>D\u00e4r! D\u00e4r har vi v\u00e5rt omslag!<\/p>\n<p>Ingrid Bade \u00e4r dessutom ett str\u00e5lande exempel p\u00e5 nordiskt samarbete. Hon \u00e4r svensk men bodde flera \u00e5r i Finland. S\u00e5nt tycker vi om.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-23028\" src=\"https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022-293x398.jpg\" alt=\"\" width=\"293\" height=\"398\" srcset=\"https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022-293x398.jpg 293w, https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022-754x1024.jpg 754w, https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022-768x1043.jpg 768w, https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022-250x340.jpg 250w, https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022-600x815.jpg 600w, https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022-294x400.jpg 294w, https:\/\/cometofinland.fi\/wp-content\/uploads\/2022\/09\/Faroe_PT3022.jpg 1104w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/>F\u00f6r det tredje<\/strong> var sommaren 2022 en jakt p\u00e5 affischer.<\/p>\n<p>Vi hade f\u00e5tt f\u00f6r oss att vi m\u00e5ste hitta en vintageaffisch i original f\u00f6r F\u00e4r\u00f6arna. Vi ville vidga vyerna i v\u00e5r utst\u00e4llning som visas som b\u00e4st p\u00e5 Nordiska museet i Stockholm. S\u00e5 vi h\u00e4ngde p\u00e5 internationella auktioner, kontaktade samlare, rev oss i h\u00e5ret.<\/p>\n<p>Och s\u00e5 pl\u00f6tsligt fick vi napp! En samlare i London hade kommit \u00f6ver en poster. Den var unik och den var stilig. Och n\u00e4r n\u00e5got \u00e4r unikt och stiligt g\u00e5r det inte att stoppa affischj\u00e4garna. Vi m\u00e5ste ha den.<\/p>\n<p>Affischj\u00e4garna var ifr\u00e5n sig av f\u00e4r\u00f6isk lycka. I allra sista \u00f6gonblicket m\u00e5ste vi d\u00e4rf\u00f6r ge en str\u00e4ng kontraorder, det klassiska: \u201dSTOPPA PRESSARNA!\u201d<\/p>\n<p>Precis. Har man en affisch f\u00f6r F\u00e4r\u00f6arna ska den ocks\u00e5 ing\u00e5 i en bok som heter <em>Come to Norden<\/em>. S\u00e5 nu finns den d\u00e4r. Och senare p\u00e5 h\u00f6sten finns den ocks\u00e5 p\u00e5 v\u00e5r utst\u00e4llning.<\/p>\n<p>Visst blir man utpumpad av all denna jakt. Men nu n\u00e4r h\u00f6sten \u00e4r h\u00e4r kan affischj\u00e4garna sova lugnt och dr\u00f6mma nya ljuva affischdr\u00f6mmar. Boken har utkommit. Och affischj\u00e4garna vet att nya sp\u00e4nnande jakter v\u00e4ntar runt h\u00f6rnet.<\/p>\n<p><em>Magnus Londen, affischj\u00e4gare<\/em><\/p>\n<p>F\u00f6r att fira den nya boken f\u00e5r du den <a href=\"https:\/\/cometofinland.fi\/sv\/produkt\/come-to-norden-affischerna-som-tjusade-turisterna\/\">nu till introduktionspris -25 procent i en veckas tid<\/a>, fram till den 21.09.2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sommaren \u00e4r lugna puckar med solsken och plask i vattnet? Korrekt. Men om man \u00e4r affischj\u00e4gare \u00e4r den s\u00e5 mycket mer. Om man \u00e4r affischj\u00e4gare var sommaren 2022 n\u00e4mligen en jakt \u2013 p\u00e5 tre fronter. F\u00f6r det f\u00f6rsta: Det var en jakt p\u00e5 ett slut. P\u00e5 ett slut d\u00e4r man i n\u00e5got skede f\u00e5r utropa [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":22823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[672],"tags":[],"class_list":["post-23033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affischjagarens-bekannelser"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En sommar \u2013 tre jaktexpeditioner - Come to Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cometofinland.fi\/sv\/affischjagarens-bekannelser\/en-sommar-tre-jaktexpeditioner\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En sommar \u2013 tre jaktexpeditioner - Come to Finland\" \/>\n<meta property=\"og:description\" content=\"Sommaren \u00e4r lugna puckar med solsken och plask i vattnet? 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