Late Summer Evening by Christina Hägerfors

WINNER in the My Norden Poster poster contest 2022!

In the words of the artist:

My poster was inspired by Scandinavian mid-century graphic design and Nordic nature. I was hoping to capture the special light and feeling of a very light summer evening in the Nordics.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict the Nordics of today?

We could not let that thought go! So in 2022 we arranged the international travel poster contest My Norden Poster.

So now the Nordics – Norden – once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!