Finalist in the travel poster contest My Finland Poster 2019
The artist presents her artwork:
The core idea in my Come to Saimaa poster Uimarit (translated as “swimmers”) is the balance between the nature of Saimaa and the human being. In the illustration the Saimaa ringed seal swims with the person right under the surface, kind of guarded by them or as a good swimming buddy, if you like. The work has a hint of the feeling of old travel posters, even though it’s done in vector graphics.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.
So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!
