Finalist in the travel poster contest My Finland Poster 2025
The artist presents her artwork:
My poster depicts one of my favorite things to do in the winter – dipping into a hole in the ice in a lake or the sea. It would truly be magical to see the northern light reflecting from the frozen water and being able to submerge into them. Ice swimming is also a meditative moment for me, so I wanted the poster to be calm and inviting the viewer to stop and feel the moment – maybe even feel a little bit of the magic themselves. Ice swimming is not for everyone, but I believe this poster will still be compelling to a wide audience of potential travelers.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.
So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!
