Runner-up, MyFinlandPoster 2025 (theme: Northern Lights)
In the words of the artist:
My poster is inspired by a snowy landscape nearby a small eastern Finnish town I grew up in. Wondering foxes and especially their footsteps can often be seen during the winter. And if you are lucky, northern lights are illuminating the scenery. I created the original work with soft pastels on paper and then digitalized it.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!
