Lakeside Sauna by Nadia Tolstoy

Finalist in the contest My Finland Poster 2023. The theme was SAUNA.

The artist presents her artwork:

Coming from Sweden, I´m both familiar with and passionate about the sauna experience. My favourite kind of sauna is when it has access to an icy cold lake. And my favourite time of the day for a sauna is, of course, sunset.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!