In the words of the artist:
This illustration was born out of my love for ice skating and is a tribute to nordic outdoors culture. There is something magical about being out on a frozen lake on a sunny winter day. I have spent much time in Dalarna and Hälsingland and love the mountainous landscape as well as the lakes and streams. When talking about the nordic countries the summer is often mentioned as the most beautiful time of the year, but I think the nordic winter can be at least as beautiful.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict the Nordics of today?
We could not let that thought go! So in 2022 we arranged the international travel poster contest My Norden Poster.
So now the Nordics – Norden – once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!
