Rolling in the snow by Greta Cappellini

Finalist in the contest My Finland Poster 2023. The theme was SAUNA.

The artist presents his artwork:

Sometimes we think that the sauna is just being in a hyper-heated wooden room. But for me the most exciting part is rolling around in the snow laughing out loud with your friends until you run back inside in the heat. This is one of the reasons I love the sauna on a cold winter day.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!