Sauna view by Jenni Saukkonen

Finalist in the contest My Finland Poster 2023. The theme was SAUNA.

The artist presents his artwork:

Well, this is for me all the feeling and the mood when I´m in sauna. Finnish summer from window in the silence.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!