Skiing in Moonlight by Heli Hyppönen

Skiing in Moonlight by Heli Hyppönen

Originally published 2025
Skiing in Moonlight by Heli Hyppönen

Finalist, MyFinlandPoster contest 2025!

The artist presents her poster:

My poster depicts a scene in Lapland, where someone is skiing in the moonlight and northern lights are glowing in the sky. The simple scene and harmonious color palette brings peace and relaxation to the viewer. With the bold typography I wanted to bring a hint of retro feeling, that I love in vintage travel posters.

urely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.

GOTTA HAVE! GOTTA READ!