The Snowman in Swedish

In this poster the glorious (international) travelers are just arriving to the hotel at Pallastunturi. Strangely enough the poster doesn’t reveal that they still have an hour or so in the bus before they reach the hotel. Well, what the heck, that’s only a detail…

What was new to the poster art of the 1950’s was the happy mood – a clear counter reaction to the war and the years of hardship after the war. A new European middle class was emerging and this poster is the proof.