In the words of the artist:
The spring always comes after a cold winter. The nature awakens simmering with life.
I thought about a poster of a northern country of which two thirds are covered with forest. The forest is magical just its people are, full of strange stories and peculiar histories.
A traveler gets invited to the sauna, a room that warms both the body and soul.
Come to Finland. There is room for everyone.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.
So now Finland once again attracts travellers with glamour and cries of joy from paradise.
With the help of the travel poster!
