Come to Helsinki by Réka Király

Come to Helsinki by Réka Király

Originally published 2017
Come to Helsinki by Réka Király

The artist presents her poster:

Working with posters was a new adventure to me! The inspiration for the two posters designed for Come to Finland came from daily walks in Helsinki and walking trips to nature.

The special colours of Finland always amazes me. Let it be summer with the bright lights or winter with a soft and grey layer, the colours here are always special, different from where I grew up.

My goal was to find two colour sets that resemble the feeling of the topics of the posters. Both posters are full of details that are meaningful to me. Like on the Punavuori poster the little dog. I saw him almost daily while walking to my studio.

First I drew some elements with pencil in my sketchbook, then I re-drew them and scanned them and then finally filled them with the colours from the two colour palette I earlier developed. There is always tweaking and adjusting to be made to the illustrations, and so after a good morning walk I did that and sent the ready posters to Come to Finland.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise.
With the help of the travel poster!

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.