Come to Norden as you are by Vesa-Matti Juutilainen

Come to Norden as you are by Vesa-Matti Juutilainen

Originally published 2022
Come to Norden as you are by Vesa-Matti Juutilainen

FINALIST in the My Norden Poster poster contest 2022!

In the words of the artist:

I wanted the poster to represent things and values that unite the Nordic countries. I chose not to highlight individual sights, because what the Nordic region can offer its visitors, still today, is a unique nature that is always close by, peace and a safe atmosphere where the individual is free to express herself. It is the basis for Nordic welfare and happiness.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict the Nordics of today?

We could not let that thought go! So in 2022 we arranged the international travel poster contest My Norden Poster.

So now the Nordics – Norden – once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!


Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.