Land of romance

Take a deep breath.

Because now we have reached the very essence of these cheerful greetings from Finland.

We’re talking about this masterpiece by Helge Mether-Borgström’s, where a ship sails into the land of thousand lakes from the west.

So simple, but oh how mesmerizing.

Mether-Borgström isn’t any old graphic designer. It was he who 1954 created Marimekko’s logo.

But looking at this iconic poster we really have just one question: Who was the virtuoso who came up with the slogan Finland – The land of romance?

Give this wordsmith a retroactive raise!

And a spot on the TV-show Mad Men.