Rovaniemi by Yrjö Kari

During the 1930´s the local and national Tourist Associations worked hard to promote Rovaniemi and Finnish Lapland as an exotic destination for the adventureous traveller. Small hotels were built, among others the proud “Fell-hotel” at Pallas.

At this time Finland still had access to the Arctic Sea and the (very long) road-trip from Rovaniemi to the port of Petsamo was a real thrilling experience.

In this poster the artist apparently wants to display the contrast of Lapland: the modern city of Rovaniemi (“The centre/capital of Lapland”) together with the traditional way of living of the Saami-people.