Sauna in Summer by Christina Hägerfors

Sauna in Summer by Christina Hägerfors

Originally published 2023
Sauna in Summer by Christina Hägerfors

Finalist in the contest My Finland Poster 2023. The theme was SAUNA.

The artist presents her art work:

I wanted the poster to be joyful, fresh, positive and with loads of detail. I have, amongst other colors, used white and blue, representing Finland.
My inspiration comes from Finland in the summer, and all the water and green there. Since saunas are often placed near water and birch leaves are used to clean yourself, I wanted to incorporate that in the illustration.  I have also bee inspired by old prints, to create something a bit nostalgic.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!


Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.