The Archipelago Route
This poster was designed to market the first ferry between Finland and Sweden able to take cars onboard. Viking Line started this route going from Galtby in the Finnish archipelago passing via the Åland islands and then on to a small harbour in Sweden.
Nowadays Viking Line runs from Turku, Naantali or Helsinki mainly to Stockholm (via the Åland islands).
But the trip to and from Galtby on the island of Korpo was a long one, there were no bridges at that time. That’s why Viking Line at this stage marketed the Archipelago-route to Galtby as the big adventure, not the ferry to Sweden.
Today the Archipelago Route (Saaristotie-Skärgårdsvägen) is a very popular travel destination for cyclists and motor tourists. And the archipelago is just perfect for kayaking and sailing. For Finns this is a very popular area to have that red-painted summer cottage.
The area is traditionally Swedish-speaking, that’s why all the signs are bilingual, with Swedish still mostly being the majority language.
Products based on this artwork
Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.GOTTA HAVE! GOTTA READ!