The Hanko Swimmer
Surely it must have felt like a small, a really small, uphill climb when Finland in the 1930’s tried to depict itself as a sun and beach paradise.
But we love that kind of cockiness. Of course we have that one month, July that is, when everything in the posters is true. Or…almost at least.
As the tourism propaganda stated in the 1930’s: “The best thing about Finland is the climate.”
To fry yourself on the beach was of course not something given from the start. But when the fashion icon Coco Chanel in 1923 came back from Cannes with a – accidental, it is said – sunburn, it all changed. Soon Hanko (Hangö) caught up with the trend.
Look at the sun loving lady in this Hanko image! The message is clear: Forget about the Riviera, Coco! Come to Hanko instead!
The artist for this artwork is unknown. But we continuously seek more information about all posters and images in our product range, so please write us if you think you know something interesting about this image! Write to firstname.lastname@example.org The Poster Hunters say thank you!
Products based on this artwork
Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.GOTTA HAVE! GOTTA READ!