This is one of Aero’s very first posters. The artist is the legendary Oscar Furuhjelm and the year is 1925. The newly founded Aero Oy (later Finnair) can already boast an impressive flight schedule with its Junkers aircraft. The ”airfield” is located on the water at Katajanokka in the center of Helsinki. The telephone number […]
As early as 1915, the chairman of the Finnish Tourist Society thought it was high time to brush the dust off the old canoe and head off to exlore Finland. However, it was only at the end of the 1920s that promotional efforts were directed at foreigners and brochures and posters started to proclaim the […]
Most of the regions, cities and travel companies in Finland created posters and images of their own, just like the city of Kuopio in the region of Savo has done here. The idea was naturally to lure travels from near and afar to Finland. We continuously seek more information about all images in our product […]
Most of the regions, cities and travel companies in Finland created posters and images of their own, just like the popular route Helsinki-Tallinn. The idea was naturally to lure travels from near and afar to travel by boat, not by airplane, between these cities. We continuously seek more information about all images in our product […]
This poster advertises the medieval castle of Turku (Åbo in Swedish), one of the oldest buildings still in use in Finland.
How could one tempt the boldest travelers to Finland? The answer was that we had to offer something that no other place could. As a result, the advertising people in Hull, England, came up with the brilliant slogan: Finland – Off the Beaten Track. In other words, Finland was described as a country that the […]
We surely like this poster. The plane is flying on low altitude over sea side Helsinki, in perfect harmony with the sailboaters. Yes, we like the poster so much that we put it on the cover of our book… And THAT, if anything, is poster love. Recently our favourite poster hunter called us: he had […]
After our great poster exhibition at the National Museum in Finland closed in 2017 we received an e-mail from the US: ”I have something you might be interested in”. It was a Finn-American writing, and he surely was right. In the 1980s he had bought a Finnish travel poster from a collector in NYC. It […]
How could one tempt the boldest travelers to Finland? The answer was that we had to offer something that no other place could. As a result, the advertising people in Hull, England, came up with the brilliant slogan: Finland – Off the Beaten Track. In other words, Finland was described as a country that the […]
The German illustrator, glass artist and professor Alfred Mahlau (1894-1967) surely had an idea about what the Europeans wanted from Finland. In this poster it is obvious: We will lure them in with pristine nature – and a sense of design. Note that Alfred knew this already back in 1929.
