Posters: Vintage Reprints: Medium: 50x70 cm
The Buffet by Erik Bruun (Swe)
- Erik Bruun
- Originally published
- 50 × 70 cm
- Product Code
This is Poster de Luxe! It belongs to our Custom Print series and will be printed individually for you. A certificate with a stamp showing the print date and the printer’s signature is included. The latest printing technique with its 12-color system guarantee that the luminosity and fullness of the colour scheme are outstanding, and the poster will last for many generations. The poster is printed on high quality FSC certified matte paper and will be delivered in our stylish Come to Finland poster tube.
About the artwork
When the poster artist Erik Bruun (born 1926) was given the job to attract passengers to the ferry traffic between Stockholm and Helsinki/Turku he put on his thinking cap.
What about the trip is so appealing?
He soon realizes the answer: A day of luxury. And what could be more luxurious that the smorgasbord? Salmon and mayonnaise and cognac and cigars – everything was there!
That’s why the smorgasbord became the symbol of the rising wealth in Finland after the war. With the help of the poster even Germans were lured to the north to witness the Nordic wonder.
But how to solve the tricky problem of getting all three clients’ trademarks neatly in one single poster?
With cigars as funnels, of course. Nobody but Erik Bruun would have come up with that idea.
Finland Steamship Company, Bore and Swedish Svea were back then called ”The ones that sail together”. In 1957 the cooperation was widened via the new daughter company Siljarederiet (later Silja Line), which today is owned by Tallink.
Pst! Here comes a free advice for Tallink: Call for Erik Bruun again!