As a hint of the shape of things to come in the 1930s – i.e. Finland as the ultimate travel destination – The Finland Steamship Company’s (FÅA) representation in England, John Good & Sons tried to keep up the promotional pressure with the charming Off the beaten track series.
In order to celebrate the brilliant minds that tirelessly tried to sell Finland to English tourists we cannot help but publish an extract from the Off the beaten track brochure of 1927:
… You ask ’Then why has this wonderful holiday land of Finland remained so long undiscovered?’ – and the reason, briefly, is this: Up to 1918, when she regained her independence, Finland was the subject of greater powers, and the advance of civilization was retarded.
Thus we find, in the middle of an age of bustle and confusion, this delightful country, unspoilt by large cities and factories, left, as it were, as a playground, where we can once again experience the joys of a perfect holiday.
But tourists are rapidly discovering the delights of Finland. The number of visitors is increasing every year. So come to Finland NOW, before the charm and freshness is spoilt. Why not come this year?
The artist for this artwork is unknown. But we continuously seek more information about all posters and images in our product range, so please write us if you think you know something interesting about this image! Write to posters@cometofinland.fi The Poster Hunters say thank you!
