Finnish Air Lines 25 yrs

When Aero (here called “Finnish Air Lines”) turned 25 years in 1948 the company contacted the advertising company SEK. Why? Because they needed a poster to celebrate the anniversary, naturally enough. The poster master Jorma Suhonen was one of the founding members of SEK and this important assignment was given to him. Looking at the poster, one can suspect that yellow – not your typical Finnish color – was a favourite of Suhonen. Ten years earlier he had already captured the Champagne Lady in Helsinki with yellow as the base color.

Aero was later renamed Finnair. Today, Finnair is one of the very few still active airlines with a history of over 100 years.