For Holidays – Archipelago

For Holidays – Archipelago

Originally published 1938
For Holidays – Archipelago

Surely it must have felt like a small, a really small, uphill climb when Finland in the 1930’s tried to depict itself as a sun and beach paradise.

But we love that kind of cockiness.

Of course we have that one month, July that is, when everything in this poster is true. Or…almost at least.

As the hubris in the 1930’s went: ”The best thing about Finland is the climate.”

To fry yourself on the beach was of course not something given from the start. But when the fashion icon Coco Chanel in 1923 came back from Cannes with a – accidental, it is said – sunburn, it all changed.

Soon Finland caught up with the trend. Now even the men were supposed to sunbathe.

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.