Pays de la Romance
Take a deep breath.
Because now we have reached the very essence of these cheerful greetings from Finland.
We’re talking about this masterpiece by Helge Mether-Borgström’s, where a ship sails into the land of thousand lakes from the west.
So simple, but oh how mesmerizing.
Mether-Borgström isn’t any old graphic designer. It was he who 1954 created Marimekko’s logo.
But looking at this iconic poster we really have just one question: Who was the virtuoso who came up with the slogan Finlande – Pays de la Romance?
Give this wordsmith a retroactive raise!
And a spot on the TV-show Mad Men.
Products based on this artwork
Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.GOTTA HAVE! GOTTA READ!