Res till Finland

During the 1930s, the Swede was by far the most common tourist in Finland (this poster is in Swedish). Our nation was visited by as many Swedes as Estonians, Germans and Englishmen put together.

But the 1930s were also a time of language strife in Finland, and the tourism officials were worried that the conflict would affect Finland’s image in Sweden and the other Nordic countries. Therefore, they wanted to emphasize Finland’s Swedish speaking regions, as can be seen in a brochure from the time:

”You will be able to conduct your affairs in your own language and, above all else, live affordably.”