Saimaa…Loveliest!

Saimaa…Loveliest!

Originally published 1939
Saimaa…Loveliest!

This poster by the duo Paul Söderström & Göran Englund is one of our absolute favourites.

Why?

Because it’s Finland in a nutshell!

Finland IS Lakeland. And you can still hop on the boat (the boats looks exactly the same today) at the harbours in cities like Kuopio and Savonlinna. And what a ride! It’s you and the lake – for a full 10 hours.

This poster was published at least in English, Swedish, Finnish and French and shows just how international they tried to make Lakeland tourism just before the war. Just like today, btw!

This poster was also published as an official stamp by the Finnish postal company in the 2010s, thanks to the Come to Finland-project.

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.

GOTTA HAVE! GOTTA READ!