The Bath by Jani Pesonen

The Bath by Jani Pesonen

Originally published 2020
The Bath by Jani Pesonen

Finnish Travel Poster of the year 2020: FINALIST

The artist presents his artwork:

My poster The Bath is digitally made. I wanted to create a travel poster that reflects the traditions but at the same time highlights Helsinki’s architecture and the diverse sauna culture. The main focus of the poster is the world’s most beautiful stadium, the Olympic Stadium, which is soon ready to again offer its visitors great experiences and memorable moments after a long renovation. In the poster you can also see the stadium as a hot tub. The oval shapes at the bottom of the poster refer to the more modern features of Helsinki architecture as well as the city’s cultural offerings.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we annually arrange an international travel poster contest for different regions in Finland, and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.