The Salmon Flight by Erik Bruun

Erik Bruun (born 1926) is a merry rascal whom everyone gets along with. He is the grand old man of poster art in Finland and the question is if anyone else has done more than he has to attract travelers to Finland.

In Bruun’s posters one can always sense his typical tongue in cheek attitude.

After Bruun himself flew to Lapland and saw the sport fishermen with their spinning rods in the cabin, he realized that fish would make the perfect symbol for the Lapland flight. This poster was initially met with resistance by the client Finnair, “who would want to travel in a fish plane?”, but the poster later on became a success. Naturally enough.