Lapland Reindeer by Jenni Hänninen

Lapland Reindeer by Jenni Hänninen

Originally published 2018
Lapland Reindeer by Jenni Hänninen

Finalist in the MyFinlandPoster contest 2018!

The artist presents her art work:

Through my Lapland-themed poster I wanted to illustrate how the rough beauty of Lapland catches you and you can feel strong and free. Mystical northern lights, moonlight shimmering on a snowbed and the ecstasy of a reindeer ride take you to a fairytale-like world. I got the stylistic inspiration from Helge Mether-Borgströms “Land of romance” -poster from the 1950’s, where a silhouette of map of Finland opens to a beautiful lake-scene. I used Photoshop to create this poster.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise.
With the help of the travel poster!

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.