Light in the Night by Joonas Kavasto

Light in the Night by Joonas Kavasto

Originally published 2020
Light in the Night by Joonas Kavasto

Travel Poster of the year, 2020. Runner-up!

The artist presents his artwork:

I drew my inspiration from the old days. I love the styles, textures, and use of colours from the 20’s to 60’s. Other big inspirations while creating this poster were Captain Haddock, Tove Jansson, 1940’s in general, and of course one of my biggest heroes, Mr. Erik Bruun. Hats off to you, sir.

The poster is hand-drawn using both Adobe Illustrator and Photoshop. I used loads of different kinds of beat tone and grain shader brushes to make the textures pop up.  I wanted to keep the colours simple, because as we all know, less is more.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we annually arrange an international travel poster contest for different regions in Finland, and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!

Check out over 200 classic Finnish travel posters and read more about all the great Finnish poster artists in the digital version of our book ”Come to Finland” (found in three different editions; in English, French and German). After enjoying the posters a while we believe you are ready to order the real thing: the printed coffee table book.