Finalist in the contest My Finland Poster 2023. The theme was SAUNA.
The artist presents her artwork:
When I was little my family and I used to go to this place we called “bastuön”. It was a cozy, beautiful island close to Helsinki with a small sauna on it. I have a vivid memory of my sister and I running around on the cliffs without a care in the world, eating the wild chives growing there. Whenever I think of a sauna this memory shows up. It gives me a happy and nostalgic feeling which I would like to share with others through this poster, and I hope to inspire others to visit these small sauna islands throughout Finland.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!
